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Knowing how to use social media in a disaster is an essential part of every professional’s training. I’ll be speaking on this topic at GovSec 2012, which will be held April 2-4 at the Washington Convention Center in Washington, DC.
I had the honor of running a workshop this morning at the Advanced Learning Institute’s (ALI) Social Media for Government Communications Conference, in Crystal City. My topic was: How Social is Your Communications Outreach? The focus was on how to strategically drive public outreach using traditional and new media – and I emphasized the importance of choosing communication channels based on goals and objectives and how they work, not on what’s ‘hot’. One of my…
Are you looking to expand your customer base? Have you looked at the government market? Even with today’s budget cuts, the government might be a good customer, if you provide a solution that can help enterprise organizations improve efficiency and productivity. Particularly with the current focus on innovation and cost-saving initiatives going on in how the government runs its business, IT is particularly well positioned to increase its government sales – if the government knows…
CPM-10 Disaster Strikes: What's Your Social Media Plan? Wednesday, April 4, 10:30 – 11:30 am Use promo code: GSSPK for a 20% discount on the GovSec Conference! I’m honored to be presenting at GovSec 2012, which brings together top decision makers in government security, law enforcement and first response. This is a great opportunity to attend three days of education and training addressing counterterrorism, critical infrastructure protection, cybercrime and cyber terrorism. Your paid conference pass…
As we near the end of the calendar year, an Advice Unlimited tradition is holding a strategic planning session with each of our clients. We gather the key decisionmakers in a room and review this past year’s successes and efforts that were especially effective in communicating our message and aligning with the client’s goals and objectives. And we look forward, reviewing our goals and objectives and tweaking as appropriate. We talk about what we need…
Posted on AOL Government We've been hearing it for years – print is a dying media. Each week, it seems, there's a new study released quoting social media statistics and predicting the inevitable demise of print. It stands to reason then, that your grandchildren may never lay eyes on archaic things such as hard copies of magazines and newspapers, right? Not exactly. A recent Ad Age article by Stephen Kraus and Bob Shullman explains how…
Posted on Government Security News It used to be that most government organizations had a crisis communications plan that would be pulled out and reviewed maybe once a year, which was relatively static and standard in its contents. The plan provided guidance on calling a press conference to update reporters who would, in turn, update the public on the process and progress being made in dealing with the crisis or disaster at hand, creating press…
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